Brand Identity
Packaging Design
OH! HAPPY BOY is a family restaurant based on the dinosaur storybook theme located close to the Royal Tyrrell Museum in Drumheller, Alberta, the land of the dinosaurs. The owner—Guillaume and Marguerite Dion, is interested in paleontology and children's books and their target market is the middle-income adults with children.

The restaurant's brand system is referenced by the design of the New York style of Paul Rand. Specifically, the playfulness of shapes and forms with lively colours.

© 2022 Nicharee Samanaviriya